– What is Neuromarketing?
Neuromarketing is a research method to better understand and improve the consumer experience by measuring involuntary and instant reactions of consumers.
Traditional marketing methods such as surveys and face-to-face interviews have become costly, ineffective and time-consuming for marketers and company executives. Instead, Neuromarketing appears as a smarter marketing strategy as it brings us further from explicit conscious feelings to implicit unconscious responses thanks to its cost-effective methods.